Supply Chain Visibility – a Key Factor to Brand Growth

Clothing Manufacturing
Brand Growth Tips

The fact that majority of the consumers prefer fashion businesses to disclose their supply chain is not a big secret. But unfortunately, the process of clothing manufacturing has never been an open book. This is the reason why consumers must use their purchasing power to encourage brands that gives traceability a higher value.

Most brands seem to share less information on the in-between processes and they consider it a norm to keep it a top secret. The advancement of technologies over the past few years has helped to introduce more efficient ways to add transparency into the process of production of apparels. The adoption of these technologies seem slow, but brands are starting to see benefits of increased visibility. The industry as a whole is clearly and slowly beginning to understand why supply chain visibility is essential for the future growth of the apparel industry.

Some of the top brands in the industry have been early successful adopters of a respectable level of transparency. These brands have identified it way before that processes like mapping and transparency of supply chain goes hand-in-hand and that they can’t have one without the other.

Most brands these days choose to come out of the traditional ways of manufacturing when it comes to sharing information about the suppliers of their raw materials. The major reason behind this is continuously changing consumer attitudes to sustainability and Supply Chain Transparency (SCT).

There are vast numbers of technologies that are coming up to assist brands in their sustainable efforts towards building a greener future. Many brands these days are been celebrated for digitalizing their manufacturing process with technology in order to modernize the fashion industry.

Structured and transparent supply chain technology can allow brands to track the entire process through organized network of factories, mill or companies. These brands can bring their own network and use technology to track their suppliers. This in turn provides a sustainable path for the growth of the brands. There are technologies now that also allow customers to verify the composition of the garment and textile supply chain at the point of sale by scanning the barcode with a mobile device. Digital data is playing a major role in the growth of many fashion brands in order to map their supply chain. The decisions about the priorities of sustainability can be communicated more efficiently when brands take Supply Chain Visibility (SCV) more seriously.

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